Things that actually work.
Written down.

Practical guides on AI marketing, brand strategy, and growth — from 20+ years across fintech, media, and retail.

How to Build an AI Marketing Team

The roles, tools, and workflow for running a lean marketing function with AI doing the heavy lifting. No fluff. Just the setup that works.

The exact method for training Claude on your tone of voice — including the skill file I built for my own site. Copy it, adapt it, use it.