Joel Moran, MBA

CMO · Consultant · Advisor

Hands-on marketing leader

Big-company thinking.
Roll-up-your-sleeves style.

20+ years helping businesses grow. From Optus and Vodafone, to Kayo Sports and Afterpay. Messy problems, great teams, marketing that actually works.

CMO / VP Marketing, Afterpay International

Head of Marketing, Kayo Sports

Associate Director, Optus

"Marketing's job is to grow the business. Brand, performance, product, experience. All of it is in service of that."

20+

Years leading marketing

Global

ANZ, UK + Canada

5yr

Double-digit GPV growth at Afterpay

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About

20 years solving the problems
most marketers avoid.

From launching Kayo Sports from zero, to rebuilding Afterpay's marketing with half the team using AI. I've built brands in fast-moving, high-stakes environments. Deep in fintech, streaming + retail. Hands-on with MarTech, growth and creative.

How I work

Drawn to the messy stuff

Scaling teams under pressure, cracking new markets, navigating regulation, building brands people trust. If it's complicated, that's where I do my best work.

Marketing as a commercial driver

Most at home where marketing has a real seat at the table, where the CMO is accountable to commercial outcomes, not just the advertising budget.

Full-funnel, multi-market fluency

Brand strategy, performance + growth, product marketing, trade, CX, B2B. Built for multi-regional work across AU, NZ, UK + Canada simultaneously.

Technology in service of the problem

Early in ecommerce + performance marketing, obsessed with what's next. Now focused on AI to reshape what modern marketing teams look like: automating what can be automated, elevating people to do better work.

People are the strategy

The work is only as good as the team. Finding what motivates each person, developing their capability, building culture. That's not a nice-to-have. It's how great marketing gets made.

Alongside the team, not above it

Big-company experience without the big-company distance. MBA from UNSW. Effies Judge. Genuinely passionate about developing people.

View full credentials, education + awards →

Selected Work

Proof is in the results.

A selection of engagements that required bold thinking, real accountability, and the willingness to do what others wouldn't.

Fintech · Transformation

Afterpay International Marketing Rebuild

Team cut by 60%, scope doubled. Rebuilt structure, strategy + systems across ANZ, UK + Canada. Implemented AI tools, in-house creative studio, and 120+ automated lifecycle journeys.

Double-digit YoY GPV growth · 108% to annual targets · $19M incremental revenue from AI-driven lifecycle

Streaming · Brand Launch

Kayo Sports: Brand of the Year

Built the brand, team + go-to-market from scratch. Launch campaign with 1,500 unique OOH executions + 30+ athletes. First News Corp subsidiary to win Brand of the Year.

600K+ paying subscribers in 13 months · Awareness 0% to 83%

Brand Reputation · Audience Strategy

"Old Money Doesn't Like How New Money Works"

Took on Afterpay's hardest audience: people who had actively rejected the brand. A risky brief that required bold creative + a sharp strategic point of view.

80% increase in consideration among target audience after seeing the ad

AI · MarTech

AI Transformation in a Traditional Marketing Org

Led AI adoption at its inception, first to adopt GPT Enterprise in marketing. Built custom GPTs, ran hackathons, rolled out Hightouch CDP + AI-driven lifecycle personalisation.

Replaced 4+ FTEs of manual work · $19M incremental GPV before fully scaling

What I Do + What's Next

How I can help your team.

Ready to be the CMO
of a great organisation.

In the meantime, taking on consulting projects, contracts + advisory work. If you have a challenge worth solving, let's talk.

Marketing Strategy + Execution

Brand strategy, go-to-market, campaigns, performance marketing + growth. Real-world work, not decks that sit in a drawer.

Interim Executive / Fractional CMO

Step into a CMO or VP Marketing role while you search, scale, or transform. Integrate fast, build trust quickly, deliver from day one.

People + Technology

Train people, restructure marketing teams, help you hire, change culture. Assess your AI + MarTech stack and provide recommendations for doing more with less.

Coaching + Advisory

1:1 coaching for marketing leaders, business owners + individuals. Thought partnership, career navigation, and the honest conversations most advisors avoid.

Book a free 30 min chat ↗

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