CMO · Consultant · Advisor
CMO · Consultant · Advisor
20+ years helping businesses grow. From Optus and Vodafone, to Kayo Sports and Afterpay. Messy problems, great teams, marketing that actually works.
From launching Kayo Sports from zero, to rebuilding Afterpay's marketing with half the team using AI. I've built brands in fast-moving, high-stakes environments. Deep in fintech, streaming + retail. Hands-on with MarTech, growth and creative.
Scaling teams under pressure, cracking new markets, navigating regulation, building brands people trust. If it's complicated, that's where I do my best work.
Most at home where marketing has a real seat at the table, where the CMO is accountable to commercial outcomes, not just the advertising budget.
Brand strategy, performance + growth, product marketing, trade, CX, B2B. Built for multi-regional work across AU, NZ, UK + Canada simultaneously.
Early in ecommerce + performance marketing, obsessed with what's next. Now focused on AI to reshape what modern marketing teams look like: automating what can be automated, elevating people to do better work.
The work is only as good as the team. Finding what motivates each person, developing their capability, building culture. That's not a nice-to-have. It's how great marketing gets made.
Big-company experience without the big-company distance. MBA from UNSW. Effies Judge. Genuinely passionate about developing people.
A selection of engagements that required bold thinking, real accountability, and the willingness to do what others wouldn't.
Team cut by 60%, scope doubled. Rebuilt structure, strategy + systems across ANZ, UK + Canada. Implemented AI tools, in-house creative studio, and 120+ automated lifecycle journeys.
Built the brand, team + go-to-market from scratch. Launch campaign with 1,500 unique OOH executions + 30+ athletes. First News Corp subsidiary to win Brand of the Year.
Took on Afterpay's hardest audience: people who had actively rejected the brand. A risky brief that required bold creative + a sharp strategic point of view.
Led AI adoption at its inception, first to adopt GPT Enterprise in marketing. Built custom GPTs, ran hackathons, rolled out Hightouch CDP + AI-driven lifecycle personalisation.
In the meantime, taking on consulting projects, contracts + advisory work. If you have a challenge worth solving, let's talk.
Brand strategy, go-to-market, campaigns, performance marketing + growth. Real-world work, not decks that sit in a drawer.
Step into a CMO or VP Marketing role while you search, scale, or transform. Integrate fast, build trust quickly, deliver from day one.
Train people, restructure marketing teams, help you hire, change culture. Assess your AI + MarTech stack and provide recommendations for doing more with less.
1:1 coaching for marketing leaders, business owners + individuals. Thought partnership, career navigation, and the honest conversations most advisors avoid.
Book a free 30 min chat ↗Senior marketing partner, not a consultant who disappears after the strategy deck.